9 NEWS-MAKING TRENDS IN PARTY RENTAL.

AS A CHALLENGING business year winds to a close, pleasing patrons is paramount. To see what trends are shaping the party rental business, Special Events Magazine polled nearly 120 party rental companies from throughout the world to learn what counts with customers. Here is what we heard:

* Dramatic tents do well

Far more than just a means to carve out an event space, tents are being used as dramatic event elements themselves.