PARTY RENTAL'S RESOLUTIONS.

Byline: Lisa Hurley Editor THE PARTY RENTAL segment is a true touchstone for the health of the special event industry. Who knows better what really happened on site, and when - and if - the bills were paid? So it's a good sign that our party rental pros are feeling positive about business in 2003, with fully 70 percent expecting more event business than last year (see our cover story, beginning on page 34). But in today's uncertain business climate, the party rental operators we interviewed aren't waiting for the event planner to come calling.